Citibank sponsored the 2010 Rose Bowl BCS Championship Game. Pretty Awesome.

2010 Rose Bowl BCS Championship Game JumboTron Spot.
Program Guide ad. Scoring tickets to the Rose Bowl is pretty awesome. But not being able to invite all your friends and loved ones to come with you can make some of us feel guilty. We helped eliviate the guilt by giving fans an "almost as awesome" destination to share with those they may be neglecting this day.  
Fans sent pictures of the apology ad via text or email with a consolation gift link for them to see and enjoy something else "almost as awesome." hosted a video to cheer up fans' neglected friends.
This is the "almost as awesome" video.

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