Brand identity
An ad team approached me to help develop branding for their new business plan. We landed on the idea of creating a painted-sign aesthetic—personal, local, and packed with charm. Like a real "mom 'n pop shop."
These were the initial designs I crafted and they were a hit! The team loved how easily they could envision them on merch. Unfortunately, life happened and full-time jobs came calling. The plan of creating their own agency was put on the back burner. Classic advertising, right? But still, I’m jazzed about where this concept was headed. What do you think?
Color Palette Option 1
Color Palette Option 2
