An ad team came to me to help out with some branding for their new business plan. We came up with the idea to make it look like a painted sign you'd see on an old building. Giving it a personal and local feel. 
These are the preliminary designs I came up with. They loved these because they could easily see them on merch. Unfortunately, this agency got put on hold while the team got busy with freelance and then took full-time jobs. Hah. Such as advertising. But I still like where it was going. What do you think?

Color Palette Option 1

Color Palette Option 2

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