The agency won the pitch and then the art director went on a six-month maternity leave. I was brought in to help lead the creative launch. And as I was welcomed to the team, a new brief came in to start from scratch and develop a whole new approach. Um, ok! There's never a dull moment as a freelancer.
Given neffy’s innovative reinvention of a well-known medication, epinephrine, we wanted to focus on its size and portability by creating simple, attention-grabbing headlines set against familiar environments—emphasizing how easily it can fit into everyday life. Together with Unsaid Studios and photographer, Melanie Acevedo, we created an engaging image library that balances CGI environments with relatable, human-focused imagery to reinforce lasting brand recognition.
I created a visual framework that could expand across all media. We started with a website, patient brochure and guides, CRM, and organic social. I also created a mnemonic for neffy's 'how-to-use' videos. It was fast and furious and when the art director returned, I stayed on for another couple of months to help transition and even wrote a 74-page brand guidelines book—just in case...hah. I guess I'm kinda thorough.
IMAGE LIBRARY
PATIENT BROCHURE + EMAIL TEMPLATE
CGI PRODUCT COMPARISON RENDERINGS
MNEMONIC
By bringing together Unsaid Studios for motion graphics and Ski Team for audio, we not only brought the neffy brand to life, but exceeded the client's expectations. They were so impressed with the options we brought to them, they ended up choosing an intro and an outro for their 'how-to-use' videos, which was an unexpected double-win.
PHOTOGRAPHY
These are some of the humanity shots we created with photographer Melanie Acevedo.
PATIENT RESOURCES + SOCIAL EXAMPLES
And after creating so many pieces of creative, too many to show here, the FDA put a hold on the approval of the drug. But a year later, neffy was finally available and the launch went live…with another agency.
