Brand Identity ToolKit
Chef Erika of Chop Cook Cake, a neighborhood cooking school, knows everything about cooking and knife skills but not so much about branding. So, I came in and gave her an identity toolkit to help her gain some recognition and traction for her startup business. She was wowed and gathered a few other helpful volunteers to help move this forward. After a few simple changes, she doubled enrollment in her after-school classes.
PREVIOUS branding
Before I stepped in, her logo was just an icon from the company that painted her doors—yikes! I couldn't wait to craft a proper identity, swap out the stock imagery, and streamline her website’s navigation to make it more cohesive and user-friendly. While she’s implemented some initial updates, we’re eagerly anticipating the full transformation to bring her brand vision to life!
