The chef of this neighborhood cooking school knows everything about cooking and knife skills but not so much about branding. So, I came in and gave her a logo, some initial brand guidelines to get her started, and helped her navigate through all that was possible to gain some recognition and traction for her startup business. She was wowed but strapped for cash and needed to organize herself and a few helpful volunteers to move this forward.
The image below shows where she started. Her logo was created by the company that painted her doors. Eek! I couldn't wait to give her a proper logo, replace the stock imagery, provide a color palette, make the navigation of her site more cohesive and user-friendly…everything! This project is still in the works. I can't wait for it to launch!
