from Snarky sentiment to Brand
It started as a personal reflection of my own conundrum of "Should I want to live in a house or stay here for the long haul?" I've lived in NYC for over two decades, my entire adult life, and know how to live this way—in all its excitement, as well as burdens. What I don't know how to do is live in the suburbs, manage a house, manage a yard, that type of thing. I'd had these products made in 2023 for me and my husband and kept being stopped in the street about them. So, registered a trademark and made them public. Why not? I launched on August 2, 2024.
PRELAUNCH
Prelaunch Teaser Social Post featuring Sonic Youth's "Kool Thang" and a Blog Post
Blog Post
Products
Unisex Organic Sweatshirt
Pairs well while dining al fresco with a perfect martini or a cold one on your neighbor's back porch while the kids are inside playing video games. And even though it's made from recycled materials, it's surprisingly soft and cozy. French terry knit adds warmth, but not too much. We're not going too crazy over here.
Dad Retro Foam Trucker Hat
Your stylish accessory for that two-hour reservation
at that rooftop pool or your trip to the grocery store—
the kind where you can park a car in a real parking lot
and load up. Oh la la, life is so luxurious.
at that rooftop pool or your trip to the grocery store—
the kind where you can park a car in a real parking lot
and load up. Oh la la, life is so luxurious.
Visor
Let that cool, cool wind breeze over the top of your head. And go ahead, go crazy. Wear that messy bun. There's plenty of room. Sorry old hats, we had a good run.
But we're gonna haveta take a pause.
But we're gonna haveta take a pause.
Baby Tee
Babies have no say in where they live, but they know you're a sucker either way.
