I got a call to join the sleep-deprived brand team and come up with some ideas to demonstrate what happens when you lose sleep. Turns out, losing sleep leaves you less able to problem solve, less coordinated, ie. less yourself. And what better way to communicate this than by pitting sets of identical twins head-to-head in the Sleep Vs. No Sleep Challenge? Unfortunately, this was one of those gigs that expired before production, but it was fun to see this ridiculous idea come to life. 

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