The GAP and FREECITY did a collab collection and asked me to make some videos for in-store and social that maintained the integrity of both brands. Of course, the budget was extremely limited and we weren't allowed to hero any model's face, so we highlighted the cool casual stripes that FREECITY supershop is known for and paired them with the cool casual GAP brand personality. (And for a job this simple, you wouldn't believe how many conversations we had about stripes and what kind of stripes and how the stripes should look...or would you? Hah!) Directed by Tom Edwards.
In-store video.
In-store video.
In-store video.
