The clients, AKA. the Original Gangsters of wellness…who started in a bar, came to me for some branding ideas for their new sake beverage in a can. Their goal: Bring sake out of the sushi bar and into the mainstream. Because people don’t understand what it is, and more importantly—what it ISN’T. I had so much fun with this project, but wah wah wah, unfortunately, this project got put on hold indefinitely once the pandemic hit in 2020.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/9a58d400-4f78-4e9f-80a8-416478cf4e4f_rw_1920.jpg?h=e91acbd97de1cbb7bf70ea2ca9842451)
Round 1: Japonica. Non-Gender Specific, Modern, Clean, Bold, Color Nod to Japan.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/b9904242-4d5c-4002-81cb-efc63b7b843f_rw_1920.jpg?h=bd5e13437a2def795f2293bdbf088c1d)
Round 1: Original Gangsta Gals. Modern, Clean, Nod to the Founders with a Special Edition Can for Launch.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/46d680be-4a45-4df7-a10a-20f04127b84e_rw_1920.jpg?h=6bb98b0aec2fd46eb2911736ac239d5e)
Round 1: Top Zero. Non-Gender Specific, Modern, Clean, Nod to Zero. For Round 2, Client Direction was to lean more girly.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/3eb2aa75-f881-4d22-9466-3093518b0070_rw_1920.jpg?h=e8f843f7443888a16259a939578058ce)
Round 2: Top Zero. Sake Buddies.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/9a60f73f-477d-46a1-8c57-c1260ec1b69f_rw_1920.jpg?h=d16db39e7ae9304ab4bb24e49d1f1233)
Round 2: Top Zero. All My Friends.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/43feccca-576c-46ea-ad77-7dbafde60517_rw_1920.jpg?h=3bbf64055e047ab3a4e1379d51ffd81b)
Round 1: On a Boat. Nod to Spirit and Occasion for Sake. For Round 2, Client Direction was to lean more girly.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/021b485b-f4f8-4f87-839c-c8e634b1ed78_rw_1920.jpg?h=e0e6fb5e436436653796b22f5aa5ac64)
Round 2: On a Boat, Mid-Week Vacation.
![](https://cdn.myportfolio.com/49d99d9ab854d12fbe4a75a051f39068/e564caf5-cdae-4e70-ad9e-13698a452c65_rw_1920.jpg?h=cc016a039080745890b9a46919ae19d8)
Round 2: On a Boat, Every Day is Summer.