The clients, AKA. the Original Gangsters of wellness…who started in a bar, came to me for some branding ideas for their new sake beverage in a can. Their goal: Bring sake out of the sushi bar and into the mainstream. Because people don’t understand what it is, and more importantly—what it ISN’T. I had so much fun with this project, but wah wah wah, unfortunately, this project got put on hold indefinitely once the pandemic hit in 2020.
OG Sake. Branding, Package Design.
It’s time for sake to come out of the sushi bar and into the mainstream because people don’t understand what it is, and more importantly—what it ISN’T.