The clients, AKA. the Original Gangsters of wellness…who started in a bar, came to me for some branding ideas for their new sake beverage in a can. Their goal: Bring sake out of the sushi bar and into the mainstream. Because people don’t understand what it is, and more importantly—what it ISN’T. I had so much fun with this project, but wah wah wah, unfortunately, this project got put on hold indefinitely once the pandemic hit in 2020.
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