I was hired to take over a GCD's maternity leave. The agency had just won the business and shot all video and still footage. But right before I started, there was a shuffle of the client-side leadership team and they decided to re-focus their strategy. This included a shift in the demographic and barely a third of the footage could be used. No new footage was allowed to be shot. So, I had to think backward from what was captured, create a new thread and storyline, and lead the team through a style guide, social, online videos, and CTV. And, I must say, through all those hurdles, I never had a bad meeting. They repeatedly loved all the work. I stayed well past my original contract and four months after the maternity leave ended.
Face Your Day. INTEGRATED CAMPAIGN.
Face your day your way. No one has to know you had a little help.
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